Billboard Advertising for Real Estate & Property Development
High-Visibility OOH Campaigns to Drive Property Sales, Leasing & Brand Awareness
Dominate Your Target Market with Strategic Billboard Placement
In the competitive real estate and property development industry, visibility is everything. Billboard advertising delivers unmatched exposure to potential buyers, tenants, and investors exactly where they live, work, and commute—making it the perfect medium for property marketing.
Whether you’re launching a new residential community, promoting commercial leasing opportunities, or building brand awareness for your brokerage, outdoor advertising provides the consistent, high-frequency impressions needed to stay top-of-mind throughout the buyer’s journey.
Direct-to-Community Navigation
Guide potential homebuyers straight from major highways to your model homes and sales centers. Our strategic inventory sits on key commuter routes, acting as unmissable wayfinding that drives physical traffic to new housing developments and open houses.
Hyper-Local Market Domination
Establish your brokerage or development as the neighborhood authority. By securing high-visibility placements in target zip codes, you build trust and top-of-mind awareness with local homeowners exactly when they are considering selling or buying.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategic Billboard Placement for Maximum Real Estate Marketing Impact
At Bray Outdoor, we understand that real estate advertising requires strategic placement and perfect timing. Our team of experienced OOH media buyers works directly with developers, builders, brokers, and property management companies to create billboard campaigns that deliver measurable results.
Unlike digital advertising that can be skipped or ignored, billboard advertising provides guaranteed impressions from motivated, in-market consumers. Commuters passing your billboard daily receive consistent brand exposure that builds trust and recognition—essential factors in high-consideration purchases like real estate.
Real Estate Billboard Advertising Best Practices
Location Targeting: Place billboards along commuter routes that pass through or near your development areas
Simple Messaging: Use bold headlines, property images, and clear calls-to-action with phone numbers or websites
Consistent Branding: Maintain visual consistency across all billboard locations to build brand recognition
Seasonal Timing: Align campaigns with peak buying seasons (spring/summer) or project milestones (grand openings)
Multi-Format Approach: Combine bulletins for highway visibility with posters for neighborhood saturation
Serving Los Angeles, Orange, San Diego, Riverside & San Bernardino Counties
With an expansive footprint across Southern California, Bray Outdoor Ads connects real estate developers and brokers to the region’s most active housing markets. From the coastal luxury avenues of San Diego and Orange County to the high-growth residential corridors of the Inland Empire, our network ensures your property commands attention.
Comprehensive SoCal Coverage: Whether you are marketing luxury condos in downtown San Diego or master-planned communities in Riverside and San Bernardino, our inventory spans the entire Southern California region to match your specific farm area.
High-Growth Corridor Targeting: We secure prime inventory along the I-10, I-15, and I-5 freeways, capturing the attention of commuters moving between employment hubs and the rapidly expanding residential zones of the Inland Empire.
Affluent Coastal Markets: Penetrate the high-value real estate markets of Orange County and coastal Los Angeles with premium billboard placements that reach qualified buyers in areas where digital advertising often struggles to gain traction.
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Who Benefits from Billboard Advertising?
Real estate and property development companies leverage outdoor advertising to reach motivated buyers, tenants, and investors at scale.
Commercial Developers
Promote office spaces, retail centers, and mixed-use developments to business tenants and investors.
Residential Builders
Drive traffic to model homes, new construction communities, and grand opening events.
Property Management
Advertise apartment leasing, rental communities, and property amenities to prospective tenants.
Mortgage & Title Companies
Build brand awareness and capture leads from homebuyers throughout the purchase journey.
Real Estate Brokerages
Establish market dominance and attract both buyers and sellers in targeted neighborhoods.
Investment Firms
Reach high-net-worth investors interested in commercial and residential real estate opportunities.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Advertise?
The Southern California real estate market moves fast, and your advertising needs to keep up. Whether you are launching a new master-planned community in the Inland Empire or building a luxury brokerage brand in Orange County, high-impact outdoor advertising is the key to driving leads and closing deals. Bray Outdoor Ads is ready to help you identify the perfect commuter routes, design high-converting creative, and secure prime locations that put your listings in front of thousands of potential buyers daily. Contact us today to launch a campaign that turns commuters into homeowners.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868