Billboard Advertising for Gyms, Sports & Fitness Brands
Pump Up Your Membership Numbers and Dominate Your Local Market with High-Impact Outdoor Advertising.
Capture Health-Conscious Consumers Where They Live and Move
In the fitness industry, convenience is king. Most people will not travel more than 15–20 minutes to work out. This makes Out-of-Home (OOH) advertising the most effective tool for capturing your “golden radius.” By dominating the visual landscape around your gym or studio, you become the default choice for locals looking to get fit.
Bray Outdoor Ads helps fitness brands flex their marketing muscle. Whether you are a national gym franchise running a “New Year, New You” promotion or a boutique yoga studio looking to fill classes, we place your message directly in front of commuters, joggers, and residents in your immediate neighborhood.
Hyper-Local Targeting
Stop wasting budget on people who live too far away to join. We secure billboards within a 3-5 mile radius of your facility, ensuring every impression is a potential walk-in.
Seasonal Momentum
Fitness is seasonal. We help you time your campaigns perfectly for the “New Year’s Resolution” rush in January and the “Summer Body” push in May, capturing peak motivation windows.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Capitalizing on Motivation
Motivation is fleeting. The key to successful fitness advertising is catching the consumer at the right moment with the right offer. At Bray Outdoor, we build strategies around the psychology of fitness. We know that a billboard seen during a stressful evening commute can trigger the desire for stress-relief (Yoga/Boxing), while a morning ad can inspire a healthy start to the day.
We also specialize in directional strategy. If your gym is tucked away in a shopping center or behind a larger building, OOH acts as a beacon. We map out the primary driving routes to your facility and place breadcrumbs that lead customers right to your front desk.
Fitness OOH Creative Best Practices
Bold Offers: If you are selling memberships, make the price or offer the main focus (e.g., “$9.99/Month” or “First Class Free”).
Use “Real” People: Authentic imagery often works better than stock photos. Show real members or your actual facility.
Short & Punchy: Viewers are moving fast. Use 7 words or less. “Get Fit. Join Now.” is better than a long paragraph about wellness.
High Contrast Colors: Neon greens, oranges, and yellows stand out well against asphalt and sky, conveying energy and vitality.
Readable Directionals: If using the board for directions, ensure the arrow and distance (e.g., “1 Mile Ahead”) are large and clear.
Winning the SoCal Active Lifestyle Market
Southern California is the epicenter of fitness culture. From Muscle Beach to the hiking trails of the Inland Empire, the population here prioritizes health. Bray Outdoor gives you access to this active demographic.
Coastal Wellness: Target affluent, health-conscious consumers in Orange County and San Diego for high-end clubs and boutique studios.
Urban Commuters: Reach the busy professionals in Los Angeles who need a gym close to the office or home.
Suburban Families: Connect with families in Riverside and San Bernardino for youth sports leagues, martial arts, and family activity centers.
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Who We Help Grow
We support a wide range of businesses in the health and active lifestyle sector.
Gym Franchises
Drive volume. High-frequency poster campaigns are proven to lower the Cost Per Acquisition (CPA) for mass-market gyms.
Boutique Studios
Fill your classes. Targeted ads for Yoga, Pilates, Barre, and Spin studios attract locals willing to pay a premium for specialized training.
Martial Arts & Boxing
Recruit students. Great for after-school programs (Karate/Taekwondo) or adult fitness (Kickboxing/BJJ).
Sports Teams
Fill the stands. Minor league teams, college athletics, and pro franchises use billboards to drive season ticket sales and game-day excitement.
Supplement & Nutrition Shops
Drive retail traffic. Direct customers to your vitamin shop or smoothie bar for their post-workout fuel.
Events & Marathons
Boost registration. Promote 5Ks, marathons, and obstacle course races to the masses in the months leading up to the event.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Crush Your Goals?
Don’t let potential members drive past your competitors every day. Claim your territory with Bray Outdoor Ads. We provide the local expertise and inventory access you need to build a strong, recognizable brand in your community. Whether you are opening a single studio or managing a regional chain, we have a plan for you. Contact us today to get your campaign moving.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868