Billboard Advertising for Healthcare & Wellness Professionals
Build Patient Trust, Increase Appointment Volume, and Establish Your Practice as the Local Authority.
The Prescription for Practice Growth
In the healthcare industry, trust and familiarity are the deciding factors for patients. Before a patient books a consultation or chooses an urgent care center, they need to feel confident in the provider’s reputation. Out-of-Home (OOH) advertising places your practice in the public eye, creating a sense of permanence and authority that digital ads simply cannot match.
Bray Outdoor Ads partners with medical professionals to bridge the gap between awareness and appointment. Whether you are a large hospital system building brand equity or a private dental practice looking for new families in the neighborhood, we provide the visibility needed to keep your waiting room full.
Instant Credibility
Patients associate billboards with established, successful practices. Seeing your doctor or clinic on a high-quality sign subconsciously reassures the community that you are a trusted local leader.
Proximity Targeting
Medical care is local. We help you dominate the 3-5 mile radius around your clinic, ensuring that when a neighbor needs a dentist, chiropractor, or urgent care, you are the first name that comes to mind.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Balancing Care and Commerce
Healthcare marketing requires a delicate balance. You must sell your services while maintaining professional dignity. At Bray Outdoor, we understand the nuances of medical advertising. We differentiate between Needs-Based Care (Urgent Care, ER, Dentistry) which requires convenient location targeting, and Wants-Based Care (Plastic Surgery, Med Spas) which benefits from high-end imagery and affluent demographic targeting.
We also assist with provider highlighting. Featuring a friendly, professional photo of the lead doctor creates a personal connection before the patient even walks through the door, significantly increasing conversion rates for private practices.
Medical OOH Creative Best Practices
Humanize the Practice: Use high-quality photos of smiling doctors or happy patients. Faces build trust faster than text.
Legible Fonts: Many healthcare decisions are made by older demographics. Use large, clear, sans-serif fonts that are easy to read.
Simple Call to Action: Avoid clutter. “Call to Schedule” or “Walk-Ins Welcome” are clear and effective.
Clean Design: Use white space and blue/green color palettes, which psychologically convey cleanliness, health, and calm.
Limit the Services List: Don’t list every procedure you perform. Highlight your primary specialty (e.g., “Implants & Veneers”) to avoid overwhelming the viewer.
Reaching Patients Across Southern California
Access to quality healthcare is a priority for SoCal residents. Bray Outdoor ensures your practice is visible in the communities that match your patient profile.
Retirement Communities: Target areas in the Inland Empire and Palm Springs to reach seniors for audiology, cardiology, and orthopedics.
Affluent Corridors: Promote cosmetic and concierge medicine in high-income zones like Newport Beach and West LA.
Family Suburbs: Target residential hubs in Riverside and Orange County for pediatrics, orthodontics, and family medicine.
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Who We Help Heal and Grow
We specialize in marketing for a wide variety of healthcare verticals.
Dentists & Orthodontists
Attract new families. Promote teeth cleaning specials, Invisalign, and implants to residents within a 3-mile drive.
Urgent Care & ER
Drive volume. When accidents happen, people go to the location they remember. We make sure that location is yours.
Chiropractors & PT
Pain relief is urgent. Target commuters who sit in traffic all day and suffer from back and neck pain.
Med Spas & Plastic Surgery
Sell the dream. Use high-resolution beauty shots to promote Botox, fillers, and surgical procedures to an image-conscious audience.
Mental Health & Therapy
Normalize care. approachable, supportive messaging can encourage those suffering in silence to reach out for help.
Primary Care & Pediatrics
Become the family doctor. Build long-term relationships by being a constant, friendly presence in the neighborhood.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Grow Your Practice?
Patients are looking for providers they can trust. Be the practice they see every day on their commute. Bray Outdoor Ads provides the professional, high-visibility solutions medical professionals need to thrive in a competitive marketplace. Contact us today to discuss a healthy marketing plan for your business.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868