Billboard Advertising for Automotive Dealerships & Services
Drive Traffic Directly to Your Lot and Service Lane with High-Octane Outdoor Advertising.
Reach Car Buyers While They Are Behind the Wheel
There is no advertising medium more contextually relevant to the automotive industry than a billboard. Why? Because your target audience is already driving. When a consumer is stuck in traffic, staring at their dashboard, they are hyper-aware of their vehicle’s condition and the cars around them.
Bray Outdoor Ads helps dealerships and auto service centers capitalize on this captive audience. Whether you are a franchise dealer launching the new yearly models or an independent shop looking to boost oil change volume, we place your message directly in the driver’s line of sight. We turn commuters into customers by intercepting them right before they make a purchasing decision.
Contextual Relevance
Advertising a car to someone driving a car is the ultimate targeted ad. You reach consumers exactly when they are experiencing the need—whether it’s a desire for a new ride or a reminder that their “Check Engine” light is on.
Directional Dominance
“Exit Now” billboards are the most powerful tool for capturing impulse traffic. We position your ads on the final approaches to your dealership or shop, guiding customers away from competitors and into your driveway.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: The Road to the Sale
Automotive marketing is a race. To win, you need a strategy that covers both Sales and Service. At Bray Outdoor, we help you balance these goals. We place brand-building bulletins on freeways to drive showroom traffic, while utilizing surface-street posters to drive high-margin service appointments.
We also specialize in “Conquesting”. We identify where your key competitors are located and find billboard inventory that intercepts their traffic. By planting a seed of doubt (“Did you check our price first?”) right before a customer pulls into a rival lot, we help you steal market share.
Automotive OOH Creative Best Practices
Hero Shot: The car is the star. Use a high-resolution, professional image of the vehicle. Avoid cluttering it with too many background elements.
Big Price/Payment: If it’s a sales ad, the price is the hook. Make the “$199/mo” or “0% APR” huge and legible.
Simple Directionals: Use a large arrow and simple text like “Exit 14” or “1 Mile on Right.” Don’t make them guess.
High Contrast: Dealership colors (Red, Blue, Silver) usually pop well, but ensure the text contrasts sharply with the image.
Compliance: We ensure space is left for the required legal disclaimers (fine print) at the bottom without ruining the design.
Driving Sales in Southern California
SoCal is the car culture capital of the world. Bray Outdoor gives you access to the region’s busiest automotive corridors.
Auto Rows: Dominate the approaches to major auto malls in Cerritos, Riverside, Irvine, and Van Nuys.
Commuter Freeways: Capture millions of impressions daily on the I-5, I-405, and SR-91, where drivers spend hours contemplating their next vehicle.
Suburban Families: Target the minivan and SUV market in the growing family communities of the Inland Empire and Santa Clarita.
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Who We Help Grow
We support businesses across the entire automotive ecosystem.
Franchise Dealerships
Move metal. Promote manufacturer incentives and new model arrivals to mass audiences.
Independent & Used Dealers
Build trust. Show local buyers that you are a reputable source for quality pre-owned vehicles and subprime financing.
Auto Repair & Mechanics
Fill the bays. Advertising brake specials and tune-ups to locals keeps your technicians busy year-round.
Tire & Wheel Shops
Create urgency. Remind drivers about safety and tread life right before the rainy season hits.
Car Wash & Detail
Capture impulse. Directional signage is critical for turning a passerby into a clean car customer.
Collision Centers
Be the authority. Establish your brand so that when an accident happens, you are the first name they remember.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Shift Gears?
Stop letting your competitors dominate the skyline. Bray Outdoor Ads provides the horsepower you need to increase market share and drive real qualified traffic to your business. Whether you are selling luxury sedans or servicing family SUVs, we have the inventory to help you win. Contact us today to start your engines.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868