Billboard Advertising for Retail Stores & Shopping Centers
Drive Foot Traffic, Boost In-Store Sales, and Dominate the Local Shopping Landscape with High-Impact Outdoor Media.
Capture Shoppers When They Are Ready to Buy
In the retail world, the battle is won or lost in the “last mile.” While e-commerce is growing, the vast majority of purchases still happen in physical stores. Out-of-Home (OOH) advertising is the ultimate tool for intercepting shoppers right when they are out of the house, in their cars, and in a buying mindset.
Bray Outdoor Ads helps retailers turn commuters into customers. Whether you are a furniture store launching a Labor Day sale or a local boutique looking for more walk-ins, we place your brand directly in the path of purchase. We help you create the “fear of missing out” (FOMO) that drives immediate traffic to your doors.
Whether you’re launching a new residential community, promoting commercial leasing opportunities, or building brand awareness for your brokerage, outdoor advertising provides the consistent, high-frequency impressions needed to stay top-of-mind throughout the buyer’s journey.
Drive Immediate Foot Traffic
Retail is about proximity. We position your ads near your store or shopping center to act as a massive “We Are Here” sign, capturing impulse buyers and reminding locals to stop by.
Amplify Sales Events
Establish your brokerage or development as the neighborhood authority. By securing high-visibility placements in target zip codes, you build trust and top-of-mind awareness with local homeowners exactly when they are considering selling or buying.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: The Path to Purchase
Retail marketing is all about recency. A consumer who sees a shoe ad on Tuesday might forget it by Saturday. But a consumer who sees a billboard for a shoe sale while driving to the mall is primed to buy. At Bray Outdoor, we map out the Path to Purchase. We identify the key arteries that feed into your retail location and secure the inventory that acts as the final nudge.
We also specialize in Grand Opening strategies. Opening a new location? We can help you “own the zone” for the 4 weeks leading up to your launch, ensuring that on day one, the community is excited and ready to shop.
Unlike digital advertising that can be skipped or ignored, billboard advertising provides guaranteed impressions from motivated, in-market consumers. Commuters passing your billboard daily receive consistent brand exposure that builds trust and recognition—essential factors in high-consideration purchases like real estate.
Retail OOH Creative Best Practices
Big, Bold Offer: If you are running a sale, the discount (e.g., “50% OFF”) should be the largest element on the board.
High-Quality Product Shots: If you sell furniture or food, the image must be mouth-watering or aspirational.
Simple Directionals: “Exit 12” or “Next Left” is crucial for capturing impulse stops.
Short Deadlines: “Sale Ends Sunday” creates urgency.
Readable Logos: Ensure your brand logo is instantly recognizable to build long-term equity even if they don’t stop today.
Targeting SoCal’s Shoppers
Southern California is a retail paradise. Bray Outdoor gives you access to the region’s most active spending demographics.
Luxury Corridors: Target affluent shoppers near South Coast Plaza, Fashion Island, and Rodeo Drive.
Suburban Families: Reach the high-volume spenders in the Inland Empire and Santa Clarita who frequent power centers and regional malls.
Urban Trendsetters: Connect with the younger, style-conscious demographic in Melrose, Silver Lake, and Downtown LA.
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Who We Help Sell
We support retailers of all shapes and sizes.
Furniture & Mattress
Drive high-ticket sales. Visuals of comfortable living rooms and beds work wonders on tired commuters.
Supermarkets & Grocery
Drive frequency. Remind locals to stock up on essentials or visit your deli for lunch.
Electronics & Appliances
Launch new tech. Promote the latest phones or kitchen suites with sleek, modern visuals.
Shopping Centers & Malls
Drive destination traffic. Promote your mix of dining, entertainment, and retail to pull families in for the day.
Clothing & Apparel
Showcase the season. Visuals of summer dresses or winter coats drive immediate desire.
Jewelry Stores
Spark emotion. Engagement ring ads work exceptionally well when targeting younger demographics on commuter routes.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Ring the Register?
Don’t let your competitors steal the sale. Bray Outdoor Ads provides the scale, reach, and local expertise you need to keep your registers ringing. Whether you are a single boutique or a regional chain, we have the inventory to help you win the retail war. Contact us today to plan your next big event.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868