Billboard Advertising for Attorneys & Law Firms
Establish Dominance, Build Unshakable Authority, and Generate High-Value Case Leads with Premier Outdoor Media.
The Verdict is In: Billboards Build Legal Empires
The legal market is the most competitive advertising landscape in the world. With “Personal Injury” keywords costing upwards of $100 per click on Google, relying solely on digital ads is a fast way to drain your budget. Out-of-Home (OOH) advertising is the strategy used by the most successful firms to build a brand that transcends the search bar.
Bray Outdoor Ads helps attorneys become “The Heavy Hitter” in their jurisdiction. We understand that in law, perception is reality. A massive billboard doesn’t just say you are available; it says you are successful, powerful, and capable of winning. We help you bypass the digital bidding wars and place your face and phone number directly in front of potential clients every single day.
Instant Authority
Size matters. When clients see you on a massive bulletin, they subconsciously associate your firm with success and power. It signals that you have the resources to fight for them and win.
Lower Acquisition Costs
Stop paying $150 for a single click that might not convert. OOH provides millions of impressions for a flat rate, driving organic “Direct Search” traffic and lowering your overall Cost-Per-Case.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: From Retainer to ROI
Legal marketing is a numbers game. You need high-value cases to move the needle. At Bray Outdoor, we build strategies based on Case Value. For Personal Injury, we target high-speed corridors and industrial zones (Workers Comp). For Family Law, we target suburban residential areas where privacy and household income are key factors.
We also specialize in Vanity Number integration. We know that “Call 1-800-THE-WINNER” is easier to remember at 65 MPH than a standard number. We help you design your board to make that number the hero, ensuring high recall rates long after the driver has passed your sign.
Attorney OOH Creative Best Practices
The Face of Justice: Use a professional, confident photo of the lead attorney. People hire people, not logos. Eye contact builds trust.
High Contrast Colors: Black and Yellow (Caution/Warning) or Red and White (Urgency) are the standard for legal ads because they demand attention.
Vanity Numbers: If you have a vanity number (e.g., 444-4444), make it 40% of the board’s design.
7 Words Max: “Injured? Call Now.” is better than a list of practice areas. Speed of comprehension is everything.
Bold Typography: Use thick, heavy fonts that convey strength and stability. Avoid script or thin serifs.
Ruling the SoCal Legal Market
Southern California is home to some of the largest verdicts in the country. Bray Outdoor gives you access to the clients who need you most.
Freeway Accidents: Dominate the I-10 and I-710 corridors, heavily trafficked by commercial trucks, for high-value trucking accident leads.
Civic Centers: Target the areas surrounding the Downtown LA and Santa Ana courthouses to reach people already in the legal system.
Affluent Suburbs: Reach high-asset divorce and estate planning clients in Newport Beach and Calabasas.
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Practice Areas We Represent
We work with firms of all sizes, from solo practitioners to national class-action powerhouses.
Personal Injury (PI)
Car accidents, slip and falls, and medical malpractice. The bread and butter of outdoor advertising.
Criminal Defense / DUI
Urgency is key. Reach people near bars, clubs, and jails when they are in immediate trouble.
Family Law & Divorce
Discreet but visible. Build a reputation as a compassionate but tough advocate in residential zones.
Workers’ Compensation
Target industrial parks and manufacturing hubs to reach injured workers directly.
Immigration Law
Build trust in diverse communities. Spanish-language billboards in key neighborhoods are highly effective.
Bankruptcy & Debt
Offer a fresh start. Reach stressed households in working-class neighborhoods with messages of relief.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Advertise?
Your next big case is driving past one of our billboards right now. Don’t let them call your competitor. Bray Outdoor Ads provides the platform you need to become the dominant legal brand in your city. Contact us today to discuss your firm’s growth strategy.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868