Billboard Advertising for Restaurants, Food & Beverage
Serve Your Message to Hungry Commuters. Drive Appetite, Foot Traffic, and Table Reservations with Mouth-Watering Outdoor Media.
The Fastest Way to Answer: “What’s for Dinner?”
Food decisions are often made on the fly. A massive percentage of consumers decide where to eat while they are already in the car. Out-of-Home (OOH) advertising is the ultimate trigger for these impulse decisions. It connects a hungry driver with a delicious solution right at the moment of need.
Bray Outdoor Ads helps restaurants—from local taco spots to national burger franchises—turn commuters into diners. We understand that in the food industry, appetite appeal is everything. We place your giant, high-definition food photography on the busiest routes, triggering the “crave” factor that steers steering wheels toward your drive-thru or dining room.
Unmissable Appetite Appeal
You eat with your eyes first. A billboard offers the scale and resolution needed to make your burger, pizza, or sushi look larger than life and irresistible, triggering an immediate physiological response.
Drive-Thru Directionals
Capture the impulse. Strategic “Exit Now” or “Turn Right” billboards act as a funnel, guiding traffic off the freeway and directly into your service lane before they see a competitor.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Capturing the Daypart
Successful food marketing is about timing. At Bray Outdoor, we help you think in Dayparts. We position coffee ads on morning commute routes (into the city) and dinner/takeout ads on evening commute routes (back to the suburbs).
We also specialize in the “Last Mile” strategy. If you have a physical location, we identify the key intersections and off-ramps that lead to your door. We ensure you are the last brand they see before they make a purchasing decision, effectively blocking out the competition.
Food & Beverage OOH Creative Best Practices
Food is the Hero: The food shot should take up 70% of the board. Use professional food styling and high-resolution photography.
Contrast is Key: Ensure the text pops against the background. White text on a dark background often looks elegant for fine dining.
Minimal Text: Don’t list the menu. One item + One Price + Directions. (e.g., “Steak Dinner $19.99 – Next Exit”).
Logo Recognition: Ensure your logo is large enough to be identified in a split second.
Call to Action: “Drive Thru Open,” “Order on App,” or “Reserve Now.”
Feeding Southern California
SoCal is a foodie paradise with a car culture to match. Bray Outdoor puts you on the menu across the region.
Commuter Corridors: Target the “drive-thru demographic” on the I-15 and I-91 who need convenient meals on the go.
Culinary Hotspots: Promote fine dining and gastropubs near trendy districts like Downtown LA, Old Town Pasadena, and Orange County.
Tourist Zones: Capture vacationers near Disneyland, Universal Studios, and the beaches who are looking for family-friendly dining options.
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Who We Help Serve
We cater to the entire food and beverage spectrum.
QSR & Fast Food
Drive volume. The battle for the “drive-thru” is won on the highway. High-frequency directionals are key.
Fine Dining & Steakhouse
Sell the experience. Elegant visuals and “Reserve Now” messaging target affluent demographics.
Coffee & Bakeries
Own the morning. Habit-forming ads on surface streets capture the daily commuter.
Breweries & Wineries
Create a destination. Draw visitors from neighboring cities for weekend tastings and tours.
Pizza & Delivery
Own the weekend. Posters in residential areas remind families that dinner is just a phone call away.
Delivery Apps
Bridge the gap. “Order Now” ads for UberEats/DoorDash/GrubHub remind people they don’t even have to cook.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Fill Your Tables?
Don’t let hungry drivers pass you by. Bray Outdoor Ads serves up the visibility you need to keep your kitchen busy and your tables full. From local gems to national franchises, we have the recipe for growth. Contact us today to order your next campaign.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868