Billboard Advertising for Travel, Tourism & Recreation
Inspire Wanderlust, Fill Rooms, and Drive Visitors to Your Destination with High-Impact Outdoor Media.
Capture the Imagination of Travelers and Commuters
Travel is sold on a feeling. Whether it’s the thrill of a casino floor, the relaxation of a beach resort, or the wonder of a museum, you aren’t just selling a ticket; you are selling an experience. Out-of-Home (OOH) advertising is the perfect medium to convey this because it reaches people when they are most susceptible to the message: while they are stuck in traffic, dreaming of being somewhere else.
Bray Outdoor Ads helps travel and recreation brands tap into the power of escapism. We place your stunning visuals in front of millions of commuters, planting the seed for their next weekend getaway or summer vacation. From directional billboards guiding tourists off the highway to massive brand campaigns for international airlines, we help you become the destination of choice.
Inspire Wanderlust
Catch commuters during the daily grind. A beautiful image of a pool, a ski slope, or a rollercoaster offers an immediate mental escape, prompting them to book that trip they’ve been putting off.
Capture the Drive Market
Southern California is the king of the road trip. Target travelers on the I-15 heading to Vegas, or the I-10 heading to Palm Springs. Influence their stops and spending while they are already en route.
Event & Seasonal Hype
Fill your venue. Whether it’s a summer concert series, a winter ski season opener, or a casino tournament, OOH provides the mass awareness needed to sell out tickets fast.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: The Art of the Detour
Successful tourism marketing is about intercepting the traveler. At Bray Outdoor, we specialize in “Drive Market” strategy. We know that millions of Angelenos travel to Las Vegas, San Diego, Big Bear, and Santa Barbara every weekend. We help you secure inventory on these specific “arteries of adventure.”
We also utilize Directional Strategy for immediate conversion. If your attraction is off a major highway, a billboard saying “Exit Now – 5 Minutes Away” can capture impulse visitors who hadn’t planned on stopping until they saw your sign.
Travel & Rec OOH Creative Best Practices
One Hero Image: Don’t use a collage. Use one breathtaking, high-res photo that transports the viewer.
Minimal Text: Let the image do the selling. “Las Vegas: 4 Hours” is more powerful than a paragraph of text.
Legible Distance: If you are a local attraction, state the distance clearly (e.g., “2 Miles Ahead”).
Strong Verbs: Use action words like “Escape,” “Play,” “Discover,” or “Relax.”
Website/QR: For booking-focused ads, use a simple vanity URL (e.g., “VisitBigBear.com”).
Targeting SoCal’s Adventure Seekers
Southern California is a hub for tourism. Bray Outdoor gives you access to the region’s most valuable travelers.
The Vegas Run (I-15): The single most important route for Casinos and desert resorts. Reach millions of drivers heading to Nevada.
The Coast (PCH/I-5): Target tourists and locals heading to the beaches, Aquarium of the Pacific, and San Diego attractions like SeaWorld and the Zoo.
Mountain Routes: Capture skiers and hikers heading to Big Bear or Mammoth on the SR-330 and Hwy 395 during peak winter and summer seasons.
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Destinations We Promote
We help a wide variety of leisure businesses fill their bookings.
Casinos & Gaming
Drive the gamble. Dominate the freeways with jackpot totals and concert announcements to lure players.
Hotels & Resorts
Book rooms. Showcase luxury and relaxation to stressed commuters who need a break.
Theme Parks & Zoos
Family fun. Target suburban areas to drive season pass sales for major parks and local family fun centers.
Museums & Culture
Educate and inspire. Promote blockbuster exhibits and cultural events to locals and tourists alike.
Golf & Country Clubs
Tee time. Direct golfers to your course and promote membership specials in affluent neighborhoods.
Ski & Outdoor Rec
The great outdoors. Promote lift tickets, camping gear rentals, and RV parks to adventure seekers.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Itinerary (Discovery)
We define your target traveler (Family, Couple, Solo) and your peak season.
2
Route Planning (Strategy)
We select inventory on the specific highways that feed traffic to your destination.
3
Views (Design & Print)
We produce vibrant, UV-resistant vinyls that make your destination look like paradise.
4
Arrival (Execution)
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Advertise?
The world is moving again—make sure they are moving toward you. Bray Outdoor Ads provides the spectacular visibility you need to capture the imagination (and the wallet) of the modern traveler. Contact us today to put your destination on the map.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868