Billboard Advertising for Fashion & Apparel Brands
Turn the City Into Your Runway. Showcase Your Latest Collection and Drive Traffic to Stores and Online with Iconic Outdoor Media.
Make a Statement That Can’t Be Scrolled Past
In the fashion industry, image is everything. While digital ads are essential, they are often scrolled past in a split second on a small phone screen. Billboard advertising gives your brand the massive canvas it deserves, turning your campaign images into larger-than-life art installations.
Bray Outdoor Ads helps fashion brands—from luxury labels to streetwear startups—dominate the visual landscape. Whether you are driving foot traffic to a brick-and-mortar boutique or building “major brand” credibility for a Direct-to-Consumer (DTC) e-commerce store, OOH provides the scale and prestige that separates established brands from the competition.
Unmatched Visual Impact
Fashion is visual. High-resolution textures, vibrant colors, and intricate designs get lost on mobile screens but stun on a billboard. Create a “hero moment” for your brand that stops traffic.
Drive Retail & Web Traffic
Place ads near shopping centers to capture consumers in the buying mindset, or use bold URLs to drive traffic to your online store. OOH is a proven primer for digital conversion.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: From the Catwalk to the Commute
Successful fashion advertising is all about timing and placement. At Bray Outdoor, we align your OOH strategy with the retail calendar. We know that Back-to-School, Holiday Gifting, and Summer Swim seasons require precise execution.
We also specialize in competitor conquesting. We can identify billboard locations near major malls, rival flagship stores, or fashion districts, ensuring your brand enters the consumer’s mind right before they make a purchase decision. We help you move beyond just “brand awareness” to creating genuine desire and urgency.
Fashion OOH Creative Best Practices
Let the Image Speak: Fashion is art. Use 80% of the board for high-quality photography and keep text minimal.
High Contrast Typography: If you are a luxury brand using thin fonts, ensure the background contrasts deeply so the name is legible at a distance.
One Key Look: Don’t clutter the board with a collage. Pick your strongest “hero” outfit and let it shine.
Legible Logos: Ensure your logo is large enough to be recognized instantly; this builds long-term brand equity.
Targeting the SoCal Style Scene
Southern California is a global fashion capital. Bray Outdoor gives you access to the most lucrative shopping demographics in the region.
Los Angeles & Hollywood: Target the trendsetters and industry insiders near the Fashion District, Melrose Avenue, and West Hollywood.
Orange County Luxury: Reach affluent shoppers along the 405 and 55 freeways near Fashion Island and South Coast Plaza.
Inland Empire Retail: Capture the massive family demographic driving to outlets and regional malls like Victoria Gardens and Ontario Mills.
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Who We Dress for Success
We work with a wide spectrum of apparel businesses to tailor campaigns that fit their specific niche.
Luxury & Jewelry
Establish exclusivity and elegance. High-end bulletins in affluent zip codes reinforce premium pricing power.
Streetwear & Footwear
Generate hype for limited drops. Use gritty, street-level media to build credibility within urban culture.
Fast Fashion & DTC
Bridge the digital gap. Use billboards to retarget digital natives and prove your brand is “real” and trustworthy.
Local Boutiques
Drive foot traffic. Directional billboards act as a beacon, guiding locals and tourists to your front door.
Men’s Wear & Tailoring
Target business districts and commuter routes to reach professionals looking to upgrade their work wardrobe.
Children & Maternity
Connect with parents in suburban areas near schools and family-friendly shopping centers.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Showcase Your Brand?
Your collection deserves to be seen by the masses, not just your email list. Bray Outdoor Ads provides the platform you need to elevate your brand image and drive real sales revenue. From the streets of LA to the suburbs of the IE, we help fashion brands look their best. Contact us today to plan your next seasonal campaign.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868