Billboard Advertising for Government & Public Sector
Communicate Vital Information, Promote Public Safety, and Engage Citizens with High-Visibility Official Messaging.
The Most Reliable Channel for Public Communication
In an era of digital fragmentation and misinformation, government agencies need a channel that guarantees authority and reach. Out-of-Home (OOH) advertising serves as the public square for the modern age. It is the only medium that can reach virtually every citizen in a jurisdiction, regardless of their internet access or media consumption habits.
Bray Outdoor Ads partners with cities, counties, and state agencies to deliver critical public service announcements (PSAs). Whether the goal is to encourage water conservation during a drought, recruit new police officers, or promote public health initiatives, we provide the infrastructure to deliver the message clearly, quickly, and authoritatively.
Mass Communication
When you need to reach everyone, billboards are the answer. Deliver emergency alerts, fire safety warnings, or public health updates to the entire population of a city or county instantly.
Official Authority
A message on a billboard carries weight. Displaying your agency’s seal on a high-profile unit establishes legitimacy and ensures residents take the information seriously.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Serving the Public Interest
Government advertising isn’t about selling a product; it’s about changing behavior and informing the public. At Bray Outdoor, we understand the unique constraints and goals of the public sector. We help agencies maximize taxpayer dollars by identifying the most efficient routes to reach their specific constituents.
We also specialize in Public Safety & Emergency Response. During critical times—such as wildfire season or public health emergencies—we can prioritize inventory to ensure vital safety information is the first thing residents see when they leave their homes.
Public Sector OOH Creative Best Practices
Official Branding: Always include the City or Agency Seal prominent in the design. It immediately establishes trust and authority.
Clear Directives: Use command language for safety (e.g., “Turn Around, Don’t Drown” or “Report Drunk Drivers”).
High Legibility: Use high-contrast, sans-serif fonts. Accessibility is key; ensure the text is readable by seniors and those with visual impairments.
Multilingual Messaging: In diverse areas, consider split-creative or dedicated boards in Spanish, Mandarin, or Tagalog to ensure equity in information access.
Simple URLs: Use vanity URLs like “https://www.google.com/search?q=CityNameJobs.com” rather than complex government sub-domains.
Reaching Constituents Across SoCal
Southern California is a diverse tapestry of communities. Bray Outdoor helps government agencies reach every corner of the region.
Commuter Arteries: Use the I-5 and I-10 to reach the massive workforce commuting between affordable housing in the Inland Empire and jobs in LA/OC.
Urban Density: Target dense population centers in Los Angeles for public transit promotion and social services.
Rural & Interface Zones: Reach residents in the wildland-urban interface (WUI) of San Bernardino and Riverside counties with fire safety and prevention messaging.
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Agencies We Support
We work with a wide range of public sector entities to deliver effective communication.
Law Enforcement
Recruitment and Safety. Help fill the academy classes for Police and Sheriff departments, or run “Click It or Ticket” campaigns.
Utilities & Water Districts
Conservation. Drive compliance with watering restrictions and promote energy-saving rebates (solar/EVs).
Transportation (DOT/Metro)
Ridership. Promote public transit usage, announce new routes, or warn drivers of upcoming construction delays.
Public Health
Wellness. Distribute information on flu shots, mental health resources, and opioid prevention.
Parks & Rec
Community. Advertise summer programs, aquatic centers, and city festivals to boost local participation.
Elections & Clerk
Civic Duty. Non-partisan “Get Out the Vote” reminders and information on where and how to vote.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Inform Your Community?
Effective governance requires effective communication. Don’t rely solely on social media algorithms to reach your citizens. Bray Outdoor Ads provides the guaranteed reach and public authority your agency needs. Contact us today to discuss your upcoming initiatives and learn about our public sector capabilities.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868