Is Outdoor Advertising in OC right for yo
Situated between Los Angeles and San Diego DMA’s, Orange County is more difficult to target with traditional mass-media methods without some wasted or spillover ad coverage. When advertising on TV or radio, you cannot choose the exact cities you were looking to target, however with strategically placed billboards and other outdoor advertising, you are able to pinpoint your exact target demographic.
We feel that there is great benefit to many business who use other forms of advertising such as TV ads, radio, Direct mail, as well as online advertising.
If you wish to know if outdoor advertising is right for your business, we recommend that you speak with an outdoor ad expert.
Orange County Outdoor Advertising Options
In Orange County there are several lucrative out-of-home advertising options to choose from including billboards, bus advertising (on the buses), bus benches and shelters (at the bus stops), mobile billboards as well as other forms of outdoor advertising.
Determining what method of advertising works best we’ll be completely based on what you’re trying to accomplish. For instance, targeting the Anaheim Convention Center will have a completely different strategy than reaching the masses on the 5, 55, 57, 22, 91, or 405 freeway for a general brand awareness.
Outdoor Advertising Options in Orange County, CA
OC Billboard Advertising
Freeway Billboards
There are several freeways in Orange County which have static and digital LED (electronic) billboards to advertise on including the 5 freeway, 55 freeway, 57 freeway, 22 freeway, 91 freeway, as well as the 405 freeway. All of these freeways reach hundreds of thousands of people per each 4-week rental period.
Street Billboards
While we do serve all of Orange County, the most frequently targeted cities for billboard advertising include Anaheim, Buena Park, Costa Mesa, Garden Grove, Huntington Beach, Irvine, Tustin and Newport Beach.
OC Bus Advertising
Where billboards are lacking, bus advertising helps fill the gaps. Bus advertising is very beneficial in Orange County because it allows you to target the hard-to-reach affluent South County.
Bus ads allow you to scale your campaign based on your budget. You can wrap the entire bus (full wrap), the sides of the bus (Ultra Super King) and even the whole back of the bus (full back). Additionally, you can buy a showing of kings (sides: 2.5′ h x 12′ w) and tails (28″ h x 69″ w).
TIP: Unlike most other markets, Orange County allows for route-specific coverage for their fullbacks, ultra super kings and full wraps.
Los Angeles Bus Stop Ads
Bus Shelters
Bus Shelter advertising in Orange County can be very effective when purchased intelligently. At 48″ wide x 69″ high, they can be purchased on their own in heavily foot-trafficked areas like Little Saigon (Westminster) or as a supplement to other larger format outdoor ads such as billboards.
Bus Benches
Bus benches are a great addition to a mixed media campaign, and can be found primarily in Anaheim, Buena Park, Fullerton, Garden Grove, Huntington Beach, Stanton as well as the popular Little Saigon district in Westminster.
LA Mobile Billboard Advertising
Mobile billboard trucks are essentially double-sided billboards on wheels. They give you an impressive 10′ high x 22′ wide ad space to get your message out. Mobile billboard advertising typically runs for eight hours per day, any day of the week Monday through Sunday.
The trucks running in orange county are Night lit, as well as GPS tracked, with reports being provided at the end of each week, or as needed. Also, unlike certain areas such as West Hollywood, there are no restricted cities where these are allowed to run.
TIP: Mobile billboards work very well for targeting events such as Shows & Expo’s at the Anaheim Convention Center.