Billboard Advertising for Roofing Companies
Generate Exclusive Leads, Build Unshakable Trust, and Dominate Your Local Market Before the Storm Hits.
The Most Trusted Way to Generate High-Quality Roofing Leads
The roofing industry is fiercely competitive. With digital Cost-Per-Clicks (CPCs) skyrocketing and homeowners becoming wary of aggressive door-to-door tactics, establishing your brand as the “local authority” is critical. Out-of-Home (OOH) advertising cuts through the noise.
Bray Outdoor Ads helps roofing contractors secure the most valuable real estate in town: the visual landscape. A billboard tells homeowners that you are a legitimate, established business that isn’t going to disappear after the job is done. We help you saturate specific neighborhoods, ensuring that when a leak starts or a storm passes through, you are the first and only number they call.
Whether you’re launching a new residential community, promoting commercial leasing opportunities, or building brand awareness for your brokerage, outdoor advertising provides the consistent, high-frequency impressions needed to stay top-of-mind throughout the buyer’s journey.
Neighborhood Domination
Target areas with aging housing stock or specific zip codes known for recent storm activity. Blanket the community so your trucks are the only ones residents recognize.
Build Instant Credibility
Homeowners are skeptical of “fly-by-night” contractors. A billboard signals permanence and financial stability, giving prospects the confidence to entrust you with their biggest asset.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Weathering the Competition
Successful roofing marketing is about timing and trust. At Bray Outdoor, we build strategies that align with the unique weather patterns of Southern California. We help you ramp up visibility before the El Niño rains or the Santa Ana winds, ensuring your pipeline stays full when demand peaks.
We also understand the value of Commercial vs. Residential targeting. For commercial roofers, we identify industrial zones and business parks to place your message in front of facility managers. For residential, we target high-homeownership suburbs, avoiding rental-heavy areas to maximize your Return on Ad Spend (ROAS).
Unlike digital advertising that can be skipped or ignored, billboard advertising provides guaranteed impressions from motivated, in-market consumers. Commuters passing your billboard daily receive consistent brand exposure that builds trust and recognition—essential factors in high-consideration purchases like real estate.
Roofing OOH Creative Best Practices
Trust Signals: Always display your license number, “Bonded & Insured” status, or BBB rating. These small details close deals.
High-Contrast Phone Number: Your phone number is the call to action. Make it huge, bold, and easy to read at 60 MPH.
Simple Offers: “Free Roof Inspection” or “0% Financing” are powerful hooks. Keep the text minimal.
Before/After Imagery: If space permits, a dramatic split image of a damaged roof vs. a new one communicates value instantly.
Face of the Owner: For local companies, putting the owner’s face on the board builds a personal connection and accountability.
Targeting SoCal’s Unique Roofing Market
Roofing in Southern California is different. From Spanish clay tiles to flat commercial roofs, we know where to find your customers.
Coastal Communities: Target high-value tile roof repairs and replacements in affluent areas like Newport and Laguna.
Inland Empire Heat: Market energy-efficient “Cool Roof” solutions to homeowners in Riverside and San Bernardino dealing with extreme summer temps.
Commercial Hubs: Reach warehouse and logistics centers near the Ontario Airport and Long Beach Port for massive commercial reroofing projects.
Stay Updated With Our Newsletter
Who We Help Grow
We support contractors across the entire building envelope sector.
Residential Roofing
Win more replacements. Target older suburbs where roofs are reaching the end of their lifespan.
Commercial Roofing
Land the big fish. Secure lucrative TPO and flat roof contracts by advertising near industrial parks.
Storm Restoration
Be the hero. Position your team as the local emergency response experts for wind and leak repair.
Gutters & Siding
Upsell services. Perfect for seasonal campaigns focusing on rain preparation and curb appeal.
Solar & Roofing
Double the value. Market the benefits of upgrading the roof and adding solar panels simultaneously.
Investment Firms
Reach high-net-worth investors interested in commercial and residential real estate opportunities.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Top the Market?
Don’t let your competitors take the leads in your own backyard. Bray Outdoor Ads gives you the visibility, prestige, and reach to become the go-to roofing contractor in your area. Stop fighting for scraps on lead-gen sites and build a brand that homeowners trust. Contact us today to secure your inventory.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868