Billboard Advertising for Schools, Universities & Education
Boost Enrollment Numbers, Fill Open House Events, and Build Unshakable Prestige for Your Institution.
The Most Visible Way to Recruit the Next Class
The education landscape is more competitive than ever. With the rise of charter schools, online degrees, and vocational alternatives, institutions must fight to capture the attention of prospective students and parents. Out-of-Home (OOH) advertising remains one of the most effective channels for education marketing because it builds two essential assets: Local Awareness and Institutional Trust.
Bray Outdoor Ads partners with admissions directors and school administrators to turn passersby into applicants. Whether you are a university looking to increase brand equity or a K-12 private school needing to fill seats for the upcoming semester, we place your message in the communities that matter most to your enrollment goals.
Boost Enrollment Figures
Directly influence application numbers. Billboards are a proven driver for top-of-funnel awareness, keeping your school top-of-mind when parents and students begin their search.
Open House Success
The “Open House” is the critical conversion point. Use high-frequency outdoor ads to announce dates and times, ensuring a high turnout of qualified families at your campus events.
Bulletins (14′ x 48′)
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12′ x 25′)
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6′ x 12′)
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Mastering the Academic Calendar
Timing is everything in education marketing. At Bray Outdoor, we align your media buy with the decision-making cycle of parents and students. We know that January to March is critical for Fall enrollment decisions, while May and June are prime times for Summer programs and transfer students.
We also utilize a “Feeder Zone” strategy. We analyze where your current students live and identify look-alike neighborhoods that are under-represented in your student body. By targeting these specific routes, we help you expand your footprint and diversify your applicant pool.
Education OOH Creative Best Practices
Show Happy Students: Use authentic photos of diverse, smiling students engaging in learning or campus life. Avoid empty buildings.
Clear Dates: If promoting an Open House, make the Date and Time the second largest element on the board.
Short URLs: Use a memorable vanity URL (e.g., “https://www.google.com/search?q=ApplyUCSD.com” or “VisitStMarys.org”) for easier tracking and recall.
School Colors: Heavy use of your institution’s colors reinforces brand identity and school spirit.
Focus on Outcomes: For trade schools and universities, highlight the result: “Get Hired,” “98% Placement Rate,” or “Start Your Career.”
Targeting Students Across Southern California
SoCal is a hub of educational opportunity. Bray Outdoor provides the inventory you need to reach diverse student populations across the region.
University Hubs: Target areas near Westwood, USC, and Irvine to reach college-aged demographics and transfer students.
Family Suburbs: Reach parents of K-12 students in the growing residential communities of the Inland Empire and Santa Clarita.
Commuter Corridors: Capture the attention of working adults looking for evening classes or vocational training along the 10, 60, and 91 freeways.
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Institutions We Partner With
We serve the entire spectrum of the education sector.
Universities & Colleges
Build regional dominance. promote degree programs, athletics, and research achievements to the general public.
Private & Charter Schools (K-12)
Fill your classrooms. Compete effectively with public schools by highlighting your unique curriculum, small class sizes, or values-based education.
Trade & Vocational Schools
Drive leads. Target individuals looking for career pivots in healthcare, automotive, HVAC, and cosmetology.
Preschools & Daycare
Build trust with new parents. Local visibility is key for parents looking for safe, convenient care near home or work.
Tutoring & Test Prep
Capture anxiety. Remind parents that SAT/ACT season is coming or that help is available for struggling students.
Online & Adult Education
Reach the working professional. Commuter traffic is the perfect place to advertise flexible, online degree programs for career advancement.
Spanish-Language Creative Drives Results
Many advertisers see strong ROI when pairing outdoor ads with Spanish-language creative and neighborhood-level messaging tailored to the local community.
Simple Campaign Launch Process
From initial consultation to live billboard in just 10-14 days
1
Consultation
We discuss your goals, target audience, and budget. Our team recommends optimal billboard locations and formats for maximum impact
2
Design
Our creative team designs stunning visuals optimized for maximum impact. Unlimited revisions until you’re 100% satisfied.
3
Production
High-quality vinyl printing with weather-resistant materials. We handle all production logistics and quality control to ensure perfect installation.
4
Installation
Professional installation team mounts your billboard. You receive proof-of-posting photos and your campaign officially launches with full visibility tracking.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
Campaigns Launched
Daily Impressions
Billboard Locations
Ready to Advertise?
Your curriculum is excellent—make sure the community knows about it. Bray Outdoor Ads provides the strategic guidance and prime inventory needed to stand out in the crowded education market. From raising prestige to driving immediate applications, we are your partners in growth. Contact us today to plan your recruitment campaign.
Email Us
info@brayoutdoor.com
Business Hours
Mon–Fri, 9am – 6pm
Address
333 City Blvd West, Suite 1700
Orange, CA 92868