With more than 10 million people living in Los Angeles, the city ranks as the #1 largest city in California and is ranked #2 DMA in the nation, behind only New York City. (DMA List)

There are so many outdoor advertising opportunities here for businesses to make a stand, build a brand and get noticed. There’s are also a ton of competing businesses, and it is easy if you’re not careful to get lost in the shuffle or simply to burn through your advertising budget.

If you wish to know if outdoor advertising is right for your business, we recommend that you speak with an outdoor ad expert.

LA offers a wide variety of out-of-home advertising options to choose from including billboards, bus advertising (on the buses), bus benches and shelters (at the bus stops), mobile billboards as well as very large format outdoor advertising such as building wraps (wall scapes), roof top ads, tour bus wraps and even projection media.

Since Los Angeles County is such a vast region (the #2 DMA), it’s important that one understands their goals and objectives when it comes to outdoor advertising. While there are a number of ways of dividing LA, these are the top 7 areas businesses Target their customers with outdoor advertising:

1. Downtown / LA Metro
2. Long Beach
3. San Fernando valley
4. Send Gabriel Valley
5. South East LA (Gateway cities)
6. South bay
7. West side (including the Sunset strip)

The city of LA is ranked as the #1 most populated city in California and the #2 largest city (by population) in the United States.

There are several freeways throughout Los Angeles that have static and digital LED (electronic) billboards to advertise on including the 5 freeway, 10 freeway, 60 freeway, 101 freeway, 105 freeway, 110 freeway, 210 freeway, 405 freeway, 605 freeway and 710 freeway.

There there are unique opportunities in LA for outdoor advertising such as billboards that offer static and digital space.

If you’re looking to advertise off-freeway in Los Angeles there are a multitude of the areas you can target. From Beach cities to Hollywood and the west side to downtown to Pasadena, most cities in Los Angeles do allow for billboard advertising.

Certain upscale areas like Beverly Hills do not have billboards. Additionally, there are certain restrictions on billboards near schools such as no alcohol, tobacco, and/or other adult content. Certain locations Will also demand that you exclude politics, religion, and other non-sales related items as part of your ad copy.

We work with multiple bus vendors throughout LA county to help place clients on bus ads.

Popular with movie and entertainment, bus ads in LA allow you to reach an entire showing level of the population. You can wrap the entire bus (full wrap), the sides of the bus (Ultra Super King) and even the whole back of the bus (full back).

Additionally, you can buy a showing of kings (sides: 2.5′ h x 12′ w) or tails (28″ h x 69″ w) and even queens (30″ h x 88″ w) which are uniquely offered on the LA DOT Dash Buses.

TIP: Availability for bus advertising in Los Angeles generally decreases during the fall TV season as well as quarter 2, summer season.

It is our humble opinion that bus shelters in many areas of Los Angeles are very well-maintained and provide a great image for the right brands and messaging.

Bus Shelter advertising in Los Angeles can be a lucrative part of your mixed-media campaign. Transit shelters in LA are typically 48″ wide x 70″ high, and are often purchased in packages of 10 units or more. There are areas throughout LA where you can also opt to advertise on the back panel, giving you an extra 30 ft.² of ad space. Additional options include bus shelters that have digital advertising space.

Typically the more “desirable” the area, the higher the income, and the higher the foot traffic, the higher the 4-week rental rate is.

Bus benches are another fine outdoor advertising option in LA. These bench ads allow companies to target General audience, specific demographics or even a small neighborhood.

These advertisements are 2′ high x 7′ wide.